Salon Marketing Case Study: The Beauty of the Landing Page - Marketing 360® The beauty of a landing page for a salon is high conversion rates. Here’s what it looks like. A strong landing page derives its beauty through functionality. Its job is to convert prospective salon clients into appointments. Let’s breakdown an effective landing page designed by Marketing 360®. Note:1. Two calls to action, the phone number and short contact form. 2. Special offer for 10% off the first appointment. 3. Strong use of facial images with the hero shot (person enjoying a facial) on the left and a directional cue with person looking at the form call to action on the right. 4. A clean, uncluttered design. And it works. This landing page converts at 13.51%, with the top ad converting at 16.88%. Since de

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