Volkswagen Group partnered with Capgemini to unify its CRM systems and improve the end-to-end customer journey. The result was ONE.CRM, a scalable, global Salesforce-based platform using Sales, Marketing, and Service Cloud with MuleSoft integration. The solution digitized and standardized customer interactions, enhanced lead and campaign management, and supported both B2B and B2C needs across regions. This omnichannel platform improved customer engagement, increased automation, and enabled personalized experiences, supporting VWG’s long-term digital transformation goals.

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