Case Study

Salesforce and Heroku Brighten the Future of Monumental Public Art in the Bay Area

Salesforce and Heroku Brighten the Future of Monumental Public Art in the Bay Area

Pages 9 Pages

Salesforce and Heroku Brighten the Future of Monumental Public Art in the Bay Area Shine It Forward app invites donors to dedicate a light from the Bay Bridge’s Bay Lights project to a loved one You could call it the Cinderella of bridges. For over seventy-five years, the San Francisco-Oakland Bay Bridge has served as one of the hardest-working bridges in the U.S. Yet it remained overshadowed by its famous golden sister to the west. In 2013, the Bay Bridge finally emerged onto the world stage, resplendent in light and transformed by artistic ingenuity. The Bay Lights project, an innovative public artwork, illuminated over 25,000 LEDs strung along the bridge’s suspension cables. Each night, the artwork randomly generated light patterns that animated the grey canvas of the bridge and delight

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