Heroku and Salesforce Help Universities Turn Student Prospects into Enrollments GlassPanel combines marketing automation and CRM tools into one unified platform for college admissions Knowledge is power. The pursuit of knowledge in the form of higher education is fast becoming a basic requirement for working-age Americans. Information is also power, and college admissions staff know that having the right data can help them match prospective students with their programs. However, such teams often do not have ready access to the breadth of student information available, and must spend much of their time sourcing it from various systems. More time spent manually dealing with data means less time that the admission team can spend on their most important activity: connecting with future student

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