Sales Analytics in Retail Banking at Lloyds Banking Group Thorogood client story Lloyds Banking Group www.thorogood.com The Background Sales analytics applications have to be flexible, because sales activities change often to respond to competitive threats and new opportunities. LTSB had achieved this flexibility successfully using Oracle Express technology. However, Express was no longer under active development by Oracle. Its scale limitations had also become an issue because the integration of LTSB and HBOS to form Lloyds Banking Group had significantly increased the organization’s size. To maintain the responsiveness and flexibility of the new organization at scale the Business Performance Management function in Lloyds Banking Group asked Thorogood to help them redev

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