Business Planning for Atrium Underwriters at Lloyd’s of London Thorogood client story Atrium www.thorogood.com Business Planning is needed for both the Syndicate Business Forecast (SBF) and the insurer’s own need to plan business activity, approach and set expectations. These will co-ordinate collective efforts and align activity towards the delivery of strategies through clear planned outcomes. The plans will also act as the benchmark for the ongoing appraisal of performance and revision of business activity. Business Planning requires input from all staff involved in driving business performance. These are the underwriters, the actuaries and senior management supported and co-ordinated by business operations. The Vision Atrium wanted to execute their business planning

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