Background SALACA delivers large-scale international business transformation, helping clients drive greater value, performance and benefit from implementing and using big enterprise systems, primarily SAP. Its clients are large, often multinational, organisations many of which are in the energy and utilities sectors. SALACA was founded by Wayne Johncock in 2012; the relationship with Ian Parker at Henchards started a year later. The story so far As a new enterprise the initial focus of collaboration was to define the business proposition, specifying the services to be made available and defining the primary target market. This resulted in a clear marketing plan. Underpinning the marketing plan was the development of a business plan and forecast for the

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