Background Redcrest Events is a specialist company, focused on delivering exceptional celebratory experiences to its clients such as weddings, birthdays, family celebrations and company events. The business has been in existence for many years and the current owners, James and Abby Collins, took ownership in 2013. Based near Newbury, Redcrest is positioned as a high-quality marquee and events business with its primary market in central southern England. Henchards was introduced to James and Abby via their accountant. As new business owners, they had the benefits of an existing infrastructure and market presence but wanted to make their own mark, re-establish the brand and define their positioning whilst accelerating growth. They also had a three-year agreement

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