Fred. Olsen Cruise Lines transformed its customer experience by implementing Zoho CRM Plus with A2Z Cloud. By unifying guest and booking data, automating campaigns, and integrating tools like Zoho Analytics and Zoho Survey, they improved personalization, ROI, and service efficiency. Highlights include a 2-point NPS boost, 68% reduction in direct mail volume, and smarter marketing that maintained revenue with 63% fewer mailers. Real-time incident tracking and trend analysis further enhanced guest satisfaction—delivering smooth sailing across operations and customer engagement.

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