Adobe Marketing Cloud helps AOL engage customers with value-added services to enhance their AOL experience AOL, a pioneer in advanced Internet services, enables more than 220 million people worldwide to access the best in digital content and Internet services. Its paid members participate in a monthly advantage plan that includes multiple products and services, such as McAfee, Norton, LifeLock, and others. However, not all subscription members have taken advantage of all of the value-added services, instead largely relying only on AOL browser and email capabilities. The AOL Retention Services marketing team found that customers who don’t use the additional services do not fully appreciate the full value AOL delivers. The team has noted a clear increase in customer loyalty with eve

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