OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Matera is a French SaaS startup that pioneers the “self managed” model for residential property management. Founded in 2017, its platform offers a suite of online services as an alternative to traditional professional intermediaries - known in France as “syndics” . To accelerate its commercial development, Matera sought to diversify its media mix and acquisition levers. Outbrain’s ability to scale outside the walled gardens and deliver engaging ad experiences convinced Matera to leverage a native advertising campaign on the open web. Overview Matera’s objective was to generate as many leads as possible on a daily basis, while respecting the target cost per lead.

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