Case Study 1 Mail.Ru is one of the largest Internet companies in the Russian-speaking market, providing e-mail, online gaming, social networking, and electronic payment services. Mail.Ru portal achieved a monthly audience of 31.9 million users as of September 2012, while its social network Odnoklassniki (OK) reached 21.8 million users per month. 1 Mail. Ru is on a double-digit growth trajectory with revenues of $515 million in 2011, up 58.7% from the previous year. 2 The continued success of Mail.Ru depends on the introduction of new and innovative multimedia applications that keep both its advertisers and audience coming back for more. Mail.Ru recently introduced a homepage that was modern, lightweight, and fast. It also released mobile e-mail for Apple iOS, debuted music and chat

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