Runkeeper Employs MessageGears’ Hybrid Email Marketing Solution to Improve Customer Experience The Challenge Leading fitness tracking app, Runkeeper, depends heavily on marketing and transactional emails to maintain communications with its users. Campaigns around fitness events and marathons, and automated communications such as welcome emails and achievement notifications, have affirmed email as a vital tool for the well-known smartphone app. Runkeeper was facing many frustrating challenges with their existing email platform: complex integrations, long list-building and content processing cycles, and the inability to utilize their extensive internal user data. As an example, if a campaign was delayed, Runkeeper would have to re-pull and upload their email list, a process that

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