MessageGears’ Email Marketing Platform Is A Catalyst for Growth at Active Engagement The Challenge Email marketing is a core service provided by Active Engagement, a fundraising organization that assists political candidates and organizations with engaging supporters, growing their donor base, and raising funds. In fact, email is at the center of everything Active Engagement does. As such, the company’s success is largely dependent upon the efficacy of its email marketing programs. When Active Engagement experienced problems and limitations with its email service provider, the company began asking, “What would it look like to have a good email partner?” The company went back to the drawing board and began sketching a description of the ideal email vendor. A few key requirements in

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