Royal Nuts Raises Brand Awareness on Social Channels Royal Nuts is a Canadian nut company whose products are certified both gluten free and peanut free. Operating for over 30 years as Canada’s first certified gluten and peanut free dry roasted nut, Royal Nuts sought brand awareness in the competitive nut industry through social media. Strategy Development With the enlisted help of gShift’s services team, the challenge was to make a buzz and assert Royal Nuts as Canada’s certified, safe and healthy snack. Through persona development and audience research, gShift identified the key social target audience; moms looking to provide healthy and safe snacks to their families. Social Channel Identification After identifying the primary and secondary audiences, gShift recommended appropriate social

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