YMCA Uses kontextURL ’s To Track Engagement Using gShift’s kontextURLs to track multi-channel campaign engagement & results. Project Info Together Digital Giants and gShift worked with the Calgary YMCA to promote the opening of two new childcare centres: the Quarry Park Child Development Centre and the brand new Remington YMCA Child Development Centre. Objectives Raise awareness of the new centres Drive more traffic to the website and encourage visitors to sign up for a tour Increase enrolment Educate about the “Play to Learn” Curriculum How We Got There Digital Giants developed a multi-channel online marketing strategy focused on leveraging online social media influencers, creating informative content shared across multiple channels to drive leads through to the website. This was a short,

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