Room for Transformation A STORY OF OWNING CHANGE© 2019 TEKsystems, Inc. ALL RIGHTS RESERVED. A STORY OF OWNING CHANGE Best Western innovates to shape better customer connections. With more than 4,500 hotels across 16 brands in over 100 countries, Best Western Hotels & Resorts is a driving force in hospitality. But rather than rest on their established reputation, they’re constantly seeking to improve their business, and their guests’ experiences. From online bookings to on-premise stays, they aim to delight. THE PROPOSITION: Experience, reinvented Best Western wanted to provide more innovative and engaging experiences across their digital platforms to their guests. Everything from their online reservation platform to their member rewards program portal was up for review. To evo

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