CASE STUDY A better customer experience and more sales with VinSolutions Connect CRM. RON MARHOFER AUTO GROUPImplementing new technology to stay on top. Location: Northeast Ohio Type: Business founded in 1919 Number of Stores: 5 Family-owned dealer group Ron Marhofer Auto Family has been going strong for nearly a century. The group’s longevity is due in part to adapting to how their customers prefer to do business. When customers began researching and shopping for vehicles online, the group sought out a technology solution to help it consolidate and streamline interactions with potential and current customers to increase efficiency, improve the customer experience, and win more sales. That search led the group to VinSolutions Connect CRM. OVERVIEWEngaging customers more eff

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