Rogers Cable Communications CASE STUDY “WE NEEDED A SOLUTION THAT WOULD HELP US BE REALLY TARGETED SO WE COULD LEVERAGE ALL OF THE CUSTOMER DATA AND PROSPECT DATA WE HAD ACCUMULATED OVER TIME.” Charlotte Durand, Senior Director, Market Planning and Development ROGERS CABLE COMMUNICATIONS NEEDED A WAY TO VISUALIZE ITS LARGE VOLUMES OF CUSTOMER AND NETWORK DATA SO IT COULD ADD REAL VALUE TO THE BUSINESS. Challenge Rogers Cable Communications is a

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