For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com Rock of Ages Results Objectives • Warner Brothers “Rock of Ages” was about to rock movie theatres nationwide and the studio was looking for a promotional idea as big as the era’s trademark hair. • Create buzz for the “Rock of Ages” release in key markets (NY/LA). • Launch “Rock of Ages” through a contextually relevant promotion. • The aggressive five day

Join for free to read