For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com Diet Pepsi Results Solution: GIRL’S GETAWAY Objective: ? To promote the Diet Pepsi brand to women ages 35-54. ? B103 FM in Rockford, IL partnered with Diet Pepsi (through the local distributor, Pepsi- Cola of Rockford) to put together a contest to give away a "Girls Getaway" package. ? The package included everything the winner would need to spend a

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