Creating a new rugby experience Rugby sevens is already one of the most exciting and entertaining sports in the world, but the development and increased importance of data and insights in sports provided an opportunity for the use of data analysis technology to engage with fans. This meant that World Rugby, the international organization that oversees and manages global rugby competitions, needed a process that would allow it to innovate and expand the impact of data on the representation of rugby and the overall fan experience. Road to San Francisco: World Rugby redefines the fan experience With Capgemini, World Rugby introduces digital technology with a focus on the fan experience for the Rugby World Cup Sevens tournament in San Francisco Overview Client: World Rugby Region: G

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