RM2 leverages Life Cycle Assessment to drive product innovation and business value Many businesses are familiar with the benefits of using Life Cycle Assessment (LCA) to communicate the sustainability-related benefits of their products, but the companies that gain the greatest business value from these studies are those that use LCA earlier in the process, to guide product development and improvement. LCA is a powerful tool companies can use to measure, analyze, and communicate the environmental impacts of a product system across all thestages of its life cycle, from raw material selection to manufacturing through end-of-use. The advantage of conducting LCA early on is that the results can help the company produce a better product that is more sustainable and more closely aligned with cus

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