Case Study: R.J. Reynolds Tobacco Website and Social Media Recordkeeping for Compliance and eDiscovery R.J. Reynolds Tobacco (RJRT) is the second-largest tobacco company in the U.S., and is responsible for no less than a third of all cigarette sales across the country. Its brands include Camel, Newport, and Pall Mall. Given the nature of its industry, RJRT has some Food and Drug Administration (FDA) requirements, as well as certain litigation-hold standards that it needs to comply with, which is why it needs to keep accurate records of online content. Originally, when the company only had a website and wasn’t making use of social media yet, it simply captured web pages manually in order to meet the above mentioned requirements. When R.J. Reynolds Tobacco became active on social me

Join for free to read