Case Study

River Island

River Island

Pages 2 Pages

Delivering an 82% sales increase for River Island on Black Friday With a sales market valued at over £1.23 billion by IMRG, Black Friday is now one of the most valuable shopping events in the UK calendar – and major retailers need as big a slice of the action as they can achieve. Fashion retailer River Island is no exception, wanting to bene?t from the estimated 220% increase in shoppers who are online during this day. But with so many extra

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