BY KEVIN PETRIE MARCH 2022 Rise of the Hybrid Cloud Data Platform in the T echnology Sector Embedding Analytics into the Modern Software Stack White Paper This publication may not be reproduced or distributed without Eckerson Group’s prior permission. RESEARCH SPONSORED BY VERTICA2 Rise of the Hybrid Cloud Data Platform in the Technology Sector About the Author For 25 years Kevin Petrie has deciphered what technology means to practitioners, as an industry analyst, writer, instructor, marketer and services leader. Kevin launched, built and led a profitable data services team for EMC Pivotal in the Americas and EMEA, and ran field training at the data integration software provider Attunity (now part of Qlik). A frequent public speaker and author of two books on data streaming, Kevi

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