MEDALLIA.COM 1 The Challenge RingCentral, a leading cloud communications system provider, found itself with a dilemma: after five years of impressive double-digit revenue growth and up-market expansions building momentum, the company knew it had no problem acquiring new customers. But with a classic SaaS business model based on recurring software subscrip- tions, the company also knew that in order to sustain such impressive growth, it nee

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