Medallia and Accenture's report reveals how leading companies drive innovation and revenue growth through customer-driven learning. By combining listening posts, learning systems, and customer-centric alignment, these organizations gather insights from customer feedback and employee observations across multiple channels. High performers integrate feedback into core operations, empower teams to act, and embed CX in company culture. Leaders using technology to scale feedback and analysis outperform laggards, achieving up to nine times more innovations. The synergy of people, process, and technology enables sustainable growth and a superior customer experience.

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