NATIVE ADVERTISING & AMPLIFICATION INFLUENCER MARKETING RICOLA 2ND CAMPAIGN - 2016 UPFLUENCE content marketing powered by technology UPFLUENCE Sarl, rue des Usines 17, 2000 Neuchâtel, Switzerland upfluence.com | reachr.io | publishr.io Campaign Goals PROMOTE THE 75TH ANNIVERSARY OF RICOLA ORIGINAL Target audience: Men and women interested in health and wellness, food, lifestyle, travel, family. 1. Creation of a Native Ad campaign, with 38 influential health and wellness, food, lifestyle, travel and family/mother blogs in the UK, Italy, Belgium, Norway, The Netherlands, Singapore and France. 2. Amplification of the bloggers articles and posts on Instagram and Content Network to the most relevant audience. - content marketing powered by technology - 28’353’095 PR REACH Native Ad

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