2019 RICOLA CASE STUDYLIVE DEMO The Campaign In February 2019, Ricola launched an interactive video campaign to promote its new online online store and a wide range of new flavors. ? Ricola chose Connected Stories’ partner Smartclip to create an interactive video campaign for its well-known herbal cough drops and candies and to increase web traffic to its new e-commerce store. ? For this campaign, Ricola produced a 15-second video delivered through Smartclip’s network as a preroll with the objective of increasing engagement and conversion. ? The interactive widget selected to help Ricola achieve its KPIs was the interactive gallery. Through that particular widget, the brand was able to showcase a variety of different products. Users could swipe through the gallery both

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