An overall concept that shows off the retailer's strengths to great effect while simultaneously creating a visual framework suited to the corporate identity: store design specialists from Wanzl pulled out all the stops for the new store layout at REWE DORTMUND. Two workshops also made it possible for the process to be as exciting as it was creatively constructive, truly enthusing participants. "e perfect store does not exist. And the perfect customer that most retailers dream of, even less so. However, there is an ideal planning process and it is possible to implement a strategically oriented, contemporary overall concept. After Michael Junker, Manager of the West Sales Office, actively approached REWE DORTMUND at the end of 2006, this was precisely the chance During a sightseeing tour wit

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