Reviewing brand architecture of degree courses Pearson College London The brief Pearson College London were launching a brand new suite of degrees and wanted a robust research project to lay the foundations of their communications strategy. We conducted a full review of the brand architecture behind the Flex, Classic and International degree models – ensuring that they had optimum branding and positioning in place to reach potential applicants. Our approach and methodology This project had three distinct phases, allowing us to build a more detailed picture of potential applicants’ views and opinions: Phase 1: Brand positioning Exhaustive desk research to see how the three brands fit into the current marketplace Analysis of blogs and social media to understand popular attitudes towards Pear

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