The study by UPCEA and Coursera explores how non-degree credentials can help higher education institutions address skill gaps, generate revenue, and attract diverse learners. With 91% of institutions already offering these credentials, they’re seen as essential for the future of education. Key motivations include engaging non-traditional learners and enhancing revenue. Challenges include marketing, quality assurance, and infrastructure. Employer involvement is critical, with partnerships guiding program development and quality measures. Third-party providers are valued for resource gaps, with equitable revenue sharing and reputation being top selection criteria.

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