Brand tracking survey Pearson College London The brief Shift Learning have been running a brand tracking eSurvey for Pearson College London since 2013. The 2015 survey had two key objectives: To track awareness of Pearson College London amongst key audiences and benchmarking this against competitor institutions To establish what messages are being picked up by key stakeholders The eSurvey looked to provide data on these core areas, collected in a stable manner to allow for sound comparisons over time and to help widely understand the context in which Pearson College London operates. Our approach and methodology This project used a quantitative methodology, consisting of an eSurvey sent out to 3 key audiences: Year 13 students looking to study Pearson College London offered courses at HE le

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