BairesDev revamped Pinterest’s Ad Manager through software outsourcing and staff augmentation, scaling engineering engagement from 5 to 233 developers specializing in website/app, mobile app, and QA. This empowered Pinterest—a visual discovery engine with 482 million monthly users generating $2.8B annual revenue and ranking as the 14th most active social platform—to optimize its ecosystem for 74,026 business community members, including merchants, creators, and marketers. Our expertise drove targeted traffic via unbranded searches, enhancing ad performance and reach for key audiences as a powerful alternative to traditional search engines.

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