And the Data That Drives It Understanding whether your customers are happy, or about to cancel their contract, is critical to the success of business. This is especially true for subscription-based businesses, such as those in the rapidly growing SaaS and Software space. For these types of companies, customer satisfaction is everything. Without satisfied customers, frequent contract cancellations are inevitable, often before the business can recoup the cost of acquiring those customers. That means that the business is ultimately losing money on each customer. But understanding how happy your customers are can be an extremely difficult process. For any business, there’s a wide array of qualitative and quantitative information that should be factored into a customer health score. Th

Join for free to read