5 Ways to Deep-Dive into Customer Data Who are your best customers? Where did they come from? How can you retain them? From gaming apps to retail stores to software-as-a- service, countless businesses are asking these questions. And they’re using cohort analysis to find the answers. 2 3 Making Friends with Cohort Analysis A cohort is a group of people who have something in common (for example, the channel that brought them to your website) over a certain period of time. Cohort analysis allows us to dig into groups of like users and model how the business is changing. For example, we might see positive trends in Months 1-3, with revenue flattening in Months 4-6, and maybe even a downward trend in later months. In one scenario, a shift in customer mix (perhaps from different s

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