Case Study

Retailer differentiating with a focus on personalization

Retailer differentiating with a focus on personalization

Pages 8 Pages

Retailer differentiating with a focus on personalization Ann Summers brings the customer experience to the next level with Qubit XIntroduction Ann Summers is a British multi- channel retailer specializing in sex toys and lingerie. The company have been working with Qubit since 2014 and use the platform to deliver their personalization strategy. The ecommerce team recognize that having an astute customer understanding allows them to differentiate in a competitive marketplace. Surfacing relevant customer experiences is only made possible with data, and with Qubit Pro the company can make the visitor journey relevant. 120+ high street stores in the UK TrustScore of 8.8 on TrustPilot Founded in 1972 “Retailers only have moments to capture the attention of a visitor, the

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