4GEE at work case study 1. RET AIL SUPPLIER CAN CLOSE DEALS ON THE DA Y Customer’s challenge With over a decade of import/export experience, Roberto Lira knows a thing or two about the value of real time information. His company, Alma International, connects the retail supply chain by matching sellers and buyers of cosmetics, toiletries and other consumer packaged goods. “Price and availability are constantly changing,” he says. “When an o

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