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Retail Sales Forecasting: Using GeoAnalytics to Identify New Market Opportunities

Retail Sales Forecasting: Using GeoAnalytics to Identify New Market Opportunities

Decision Analyst
Pages 2 Pages

Category: Fashion Retailing Methods: Retail Store Location Analysis, GeoAnalytics, Geographic Information Systems (GIS) Summary A national retail apparel chain sought help from Decision Analyst in identifying new market opportunities. The chain felt that major metropolitan areas offered limited growth opportunities, and wondered if smaller towns might be viable for its retail stores. Decision Analyst combined survey research, competit

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