Retail and Telecom www.mercuri.net For more information contact: Yohan Laudillay Tel: +33 147 325 259 Email: ylaudillay@mercurifr.com MERCURI INTERNATIONAL CASE STUDY THE CHALLENGE The company needed to move from a reactive sales process in the world of photography to a proactive sales approach in the competitive phone market. Facing the collapse of the photo market over the period 2006-2008, the company’s stores

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