Schering-Plough CENTER for ADVANCED RESEARCH Discovering and Documenting Greatness © FranklinCovey. Center for Advanced Research. All rights reserved CFR Rev. 2.0 English October 2009 _____________________________________ Responding to Market Challenges is Schering-Plough’s Formula for Success _____________________________________ Two years ago, Schering-Plough, which, according to the Pharmaceutical Market Executive Professionals Group, is one of the ten largest companies in the Brazilian pharmaceutical market, decided to inno- vate in the area of training and invest in new solu- tions. The new solutions would include different areas of the market and allow the company to move away from the conventional tools normally directed to the ph

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