Case Study

Respond quickly to customer needs

Respond quickly to customer needs

Pages 2 Pages

Why CircleCI? Brandfolder helps companies easily store, nd, and share digital brand assets such as artwork, brochures and business cards. The company prides itself on its rapid response to customer feedback about potential features or bugs – which means Brandfolder developers need quick turnaround on the integration process, quickly testing and pushing changes. “When we’re responsive to customers, it really drives that brand love that’s so valuable,” says Jim Hanifen, head of product for Brandfolder. “And that responsiveness also drives customer retention.” The Challenge “You can do amazing things with a team of any size,” Hanifen says. “You drive customer delight through the speediness of your ability to make changes.” To change and iterate products, Hanifen needed tools and processes to

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