Korn Ferry: Setting the boardroom agenda - Brands2Life CHALLENGE Korn Ferry is one of the world’s leading corporate consultancy firms, blending an offering in business strategy with one in people strategy. The key communications challenge for Korn Ferry is to shake its heritage as a “head hunter” and to demonstrate its relevance across a broader range of business topics. APPROACH Our work for Korn Ferry focuses on giving them a voice, and a point-of-view, on the big issues (beyond recruitment) that affect their C-Suite audiences. We do this in three ways. Firstly, we help to design hard-hitting research-led campaigns such as Korn Ferry’s quarterly “boardroom pulse”, which polls the FTSE100 chairs on their views across hot topics such as Brexit and trade tariffs. Secondly, we help the organ

Join for free to read