DESIGN • TRANSFORM • RUN Reimagining revenue operations for a hospitality major GeneRatin G Hospitality impact Case Study client One of the world’s largest hotel chains Business need addressed Challenges faced by the company resulted in increased inefficiencies, revenue leakage, and limited growth. Causes included: • Fragmented revenue operations across properties due to legacy systems, disconnected data, and significant manual intervention • Lack of customer insight, and poor visibility on sales and health of the business due to lack of alignment across sales systems and the ERP application • Slowed decision-making and limited scalability due to high turnaround time to process data from different sales channels solution The company was transformed into a customer insight

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