Case Study veeva.com/eu 1 Customer Success Story Regulatory Transformation at Bristol Myers Squibb When Bristol Myers Squibb kicked off a major corporate initiative around speeding medicines to patients, speed became a greater priority than ever before. At the same time, BMS pivoted its R&D focus to oncology—an area that is advancing faster than virtually all others. The regulatory team made the case that modernizing their systems and processes was critical for BMS to reach its corporate objectives. Management approved an initiative to transform their regulatory business operations with a global, authoritative source for regulatory information. The RIM Transformation Plan The initiative kicked off with a 60-person team spanning multiple geographies and functional areas. They mapped

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