The challenge Bristol-Myers Squibb has been leading the way with HIV/AIDS medication for more than two decades. GSD® was honoured, therefore, to be commissioned to design an interloopmailer® which would be used to invite delegates to 12th European Aids Conference held in Cologne, Germany in November 2009. The solution GSD® devised an interloopmailer® incorporating the campaign strapline ‘The changing face of HIV care’. Each turn of the mailer

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