case study Rego’s attendance to registration ratio soars to 80% after upgrading with ON24 SITUATION ‘No-frills,’ webinar program underperforms Rego is a small, lean company that makes the most out of every marketing dollar. Not long ago, the firm’s marketing team made a strategic decision to upgrade to a full-fledged webinar program. At the time, the company hosted Google Hangout sessions for up to 200 viewers at a time. The format delivered

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