Case Study

Regional Media Company

Regional Media Company

Regional Media Company Division: Phoenix Management Services Client The ABC Group is a family owned and operated multi-platform, multi-location, regional media company. On a weekly basis the Company reaches approximately 1 million +/- consumers in the 18-44 year-old demographic through print, web, radio broadcasting and thru mobile and social networks. The ABC Group is made up of 2 primary functional groups: Print and Radio. The Print group consists of 6+ publications including three “alt-weekly”? newspapers, a glossy bi-weekly publication focused on fashion and nightlife, a Hispanic focused weekly community newspaper, and a coffee table / yearbook publication serving primarily the sports industry. The Radio group consists of 4 independent FCC licensed radio broadcasting stations reaching

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