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Refreshing and unleashing PepsiCo’s employer rebrand

Refreshing and unleashing PepsiCo’s employer rebrand

Papirfly
Pages 3 Pages

Papirfly empowered PepsiCo—a global food and beverage leader—to refresh its employer brand, showcasing a unique culture reflecting its broad consumer portfolio and talent opportunities. Papirfly tackled the challenge of a vast, decentralized workforce by creating a unified global brand identity that resonated worldwide while enabling local adaptations, highlighting employees' daily impact, and activating the employer brand across regions for better attraction and retention.

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